APLEN Marketing Campaign

All APLEN member libraries benefit from an annual marketing campaign administered by staff of APLEN and TAL.

The creative platform Make it yours will be used beginning in 2011 and will be a multi-year campaign.

The campaign is "opt-in" meaning that libraries can select from the roster of tools those which will work best in their communities and implement the tools at the times that are appropriate for their communities. The campaign also includes some tools that TAL will implement on behalf of member libraries. There is no cost for materials. The materials are provided as a benefit to APLEN members.

Staff Resources
The Make it yours wiki has been developed to support Alberta public library staff in implementing Make it yours. The wiki describes the tools available for libraries to use, explains how to get the tools, and provides resources to help library staff implement the campaign.

For the Public
The Alberta library experience is unique for everyone. Some people like curling up with their favourite e-book while others enjoy movie night or join clubs. A web-based app has been developed that allows library users to share their unique mix of what they're into at their library. We encourage library staff to promote this app to their library users.